Everybody who either lives in Tartu or spends any significant time here has an opinion on Tigutorn, the big new residential tower next to the bus terminal. These opinions are overwhelmingly negative: people find it ugly, pointless and contrived.
I, however, rather like the Snail Tower. I like it because it's distinctive; and in this day and age, that is the best we can expect from modern architecture. I've been thinking about this, and I honestly cannot name a single late 20th/early 21st century building that would be intrinsically beautiful. The Gherkin in London, the Burj al Arab in Dubai, the Taipei 101 - they are all, at best, impressive. I've seen a fair share of modern highrises, and the closest that have come to beauty have been the skyscrapers of San Diego; the last great architect to create properly beautiful buildings was Gaudi. Today's architecture, liberated by high-tensile steel and pre-stressed concrete and allowed to separate structure from form, creates airy and minimalist works of flowing glass and basic shapes. That's interesting, but it's not beautiful.
Look at the new business district of Tallinn: the SEB and Swissotel towers, the City Plaza, even the Radisson - they are merely reflective boxes. They're inoffensive, but they are not special; they could just as easily fit into La Defense or Ramat Gan. The distinctive feature of the Tallinn cityscape is still the Oleviste and Niguliste spires, and maybe the Long Hermann. Every city with an identity worth a damn needs to have an architectural symbol, but most of them have quite a dull skyline. I've seen London from the top of the LDA brick and the South Bank in the sunset; it's distinguished by St. Paul's, which is a generic gray dome that could exist anywhere, and the Gherkin. I've seen Paris from the Sacre Coeur vantage point, and all it has is a single black obelisk in the middle.
The Snail Tower fulfills the fundamental criterion of a successful distinctive building: a five-year-old can draw it, and it will be unmistakable. It is not beautiful; but then neither is the square of the Grand Arche. It is a white cylinder devoid of deep meaning, but that's what makes it a perfect symbol for Tartu: we get to build up the meaning ourselves. The Eiffel Tower has no more intrinsic semantic value than the Snail Tower; it represents the spirit of Paris because it is distinctive and memorable, and associated with the values that people love about the city. In the same way, we can make the Tigutorn a distinctive representation of the City of Good Thoughts. You can't do that with Pläsku.