Tuesday, December 22, 2009

We made it. The crap decade is just about done; let's hope the next one will be better. The 21st century started on 9/11; I think the twenty-teens will be remembered as having started in '09, with Obama's inauguration. In this country, should the next decade really be better, it will have started on 2011 - when we adopt the Euro. The Bank of Estonia says we're quite likely to meet all the criteria. The government is saying that the budget is filling up on schedule, the cuts in public spending have done their job. If this pans out, it will be a great example of an Estonian truism: the Reform party is the one you want to be in charge when the economy needs to be fixed, even if they're not to be trusted with actual politics. There was a recent scare with a leaked European Commission document that was less than generous towards the Baltics, but Germany's Finance Minister says we're fine. I'm still not absolutely convinced we'll make it, but the government sounds like they're quite confident about it - much more so than I'd expect from a hail mary.

The AnTyx award for positive example of the moment goes to SmartPOST, the package shipping company that lets you drop off and pick up packages at your local supermarket, and even ship commercial stuff like eBay-equivalent purchases. They've just expanded their services to Finland, but I'm more impressed by the fact that their automated shipping stations are being used in Italy, with negotiations to bring them to other EU states. This is a technology and concept that was developed in Estonia, and the equipment is being built in Viljandi. Exactly the kind of high-tech, ingenuity-based export that the country needs. Estonia's competitive advantage is the ability to roll out and debug an infrastructure on a relatively small and manageable scale, before deploying it in far larger markets. This needs to be exploited, and SmartPOST is doing just that. Good on them.

The AnTyx award for snatching defeat from the jaws of victory goes to Coffee In. This is a local coffee chain, started in Tartu and expanded to Tallinn. Unlike Reval Cafe or other competitors, it's not designed as a place to hang out - the idea is that you grab your coffee on your way to work. Their shops used to be all over Tartu, including one in the lobby of my office building, and their loyalty program gave you ever 5th (or something) drink free. Then the majority of shops closed down, and the loyalty program got progressively worse - and now they've replaced a flat discount with a preposterously complicated points system, where your benefit for each month depends on how many drinks you had in the previous month. Considering that the only Cofee In locations left are in shopping malls, and not anywhere near where I might actually want to grab a latte on the run, the company is an excellent example of a good idea being killed off by crap management. Which is a damn shame, because I quite like their coffee.

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